“Like sailing, gardening, politics and poetry, journalism is a craft of place; it works by the light of local knowledge," said James Carey. The pre-structure of Italian journalism is different from that of American journalism and the journalistic tradition, as well as the state of the media of a country, has much to tell us about that culture. Media products do not necessarily mirror reality, but the media themselves, as a powerful symbolic agent that creates reality, are an important piece of the mirror image of society. By understanding and pinning down Italian journalism we explore and discover Italy.